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EU broadcaster RTL in $100m deal with YouTube fashion platform StyleHaul

first_imgMonday 3 November 2014 8:31 pm European broadcasting group RTL said yesterday it has taken control of StyleHaul, a YouTube fashion platform, for $107m (£67m) as it beefs up its online presence to keep younger viewers who it risks losing from its traditional TV channels. The deal increases RTL’s holdings in StyleHaul from 22.3 per cent to 93.6 per cent in a deal that values the business at $151.4m. RTL, which is controlled by German media conglomerate Bertelsmann, has stakes in 54 TV channels and 29 radio stations across 10 European countries. Taking a larger stake in StyleHaul, the fashion, beauty and women’s lifestyle network, is part of its strategy to develop its presence in the online video space and specifically in North America. “StyleHaul has a first-class management team that built up the only multi-channel network of scale with a clear focus on the fashion and beauty segment, and has a highly engaged audience,” said RTL’s co-chief executives Anke Schaferkordt and Guillaume de Posch. Last year, RTL made about €236m or four per cent of its total revenues from digital. “Our goal is to at least double these revenue figures in three or four years,” De Posch said. Earlier this year, RTL also bought a 65 per cent stake in US digital video advertising group SpotXchange for $144m. “We are thrilled to be deepening that relationship [with RTL] and play a significant role in their emergence as a leader in the digital landscape,” said StyleHaul founder and chief Stephanie Horbaczewski.   Oliver Smith Show Comments ▼ EU broadcaster RTL in $100m deal with YouTube fashion platform StyleHaul whatsapp by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStoryzenherald.comMeghan Markle Changed This Major Detail On Archies Birth Certificatezenherald.comThe No Cost Solar ProgramGet Paid To Install Solar + Tesla Battery For No Cost At Install and Save Thousands.The No Cost Solar ProgramMoneyPailShe Was A Star, Now She Works In ScottsdaleMoneyPailNational Penny For Seniors7 Discounts Seniors Only Get If They AskNational Penny For Seniorsinvesting.comThe Military Spent $1 Billion On this New Vehicle, And Here’s The First Lookinvesting.comMaternity WeekA Letter From The Devil Written By A Possessed Nun In 1676 Has Been TranslatedMaternity WeekEquity MirrorThey Drained Niagara Falls — They Weren’t Prepared For This Sickening DiscoveryEquity MirrorPost FunKate & Meghan Are Very Different Mothers, These Photos Prove ItPost Funcenter_img whatsapp Tags: NULL More From Our Partners Police Capture Elusive Tiger Poacher After 20 Years of Pursuing the Huntergoodnewsnetwork.orgPorsha Williams engaged to ex-husband of ‘RHOA’ co-star Falynn Guobadiathegrio.comBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little Sistergoodnewsnetwork.orgLA news reporter doesn’t seem to recognize actor Mark Currythegrio.comAstounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.orgFort Bragg soldier accused of killing another servicewoman over exthegrio.comRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comNative American Tribe Gets Back Sacred Island Taken 160 Years Agogoodnewsnetwork.orgColin Kaepernick to publish book on abolishing the policethegrio.comKansas coach fired for using N-word toward Black playerthegrio.comI blew off Adam Sandler 22 years ago — and it’s my biggest regretnypost.comA ProPublica investigation has caused outrage in the U.S. this weekvaluewalk.comFans call out hypocrisy as Tebow returns to NFL while Kaepernick is still outthegrio.comKiller drone ‘hunted down a human target’ without being told tonypost.comMan on bail for murder arrested after pet tiger escapes Houston homethegrio.comSupermodel Anne Vyalitsyna claims income drop, pushes for child supportnypost.comFlorida woman allegedly crashes children’s birthday party, rapes teennypost.comBiden received funds from top Russia lobbyist before Nord Stream 2 giveawaynypost.com Sharelast_img read more

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